Promoting a culture of honour and honouring for the well-being of Singapore from the ground up – that is the aim of the newly launched non-profit organisation called Honour (Singapore).

The board has Group President of GIC, Mr Lim Siong Guan as its Chairman, Mr Jason Wong as its Executive Director, and Mr Khoo Oon Theam, Mr Georgie Lee, and Mr Richard Magnus as Directors. It has a panel of Community Advisors for guidance and counsel. The panel is chaired byMr Philip Ng and comprises Mrs Janet Ang, Ms Claire Chiang, Mr Chua Thian Poh, Mrs Fang Ai Lian, Mr Laurence Lien, Mr Andy Lim, Mr Mohamed Alami Musa, Mr Zainul Abidin Rasheed, and Dr Edwin Thumboo.

Leaders of the organisation feel this is timely as strident voices, an undertone of pessimism and the view that one only wins when another loses are growing more evident in Singapore. So the organisation will look to bringing back the idea of Singapore as “HOME”, which offers “Uplifting HOpe and heartening MEmory” to Singaporeans. It expects to engage a broad spectrum of Singapore society such as schools, families and community groups to spread this culture of honour.