As the air strikes against the Islamic State in Iraq and Syria (ISIS) targets continue, a parallel battle of sorts has been taking place in the ether.

Over the last two weeks, young Muslims from various countries have been posting messages on Twitter and other social media platforms denouncing ISIS’ actions as un-Islamic, with the hashtag #notinmyname.

“ISIS does not represent Islam, we condemn it,” Malaysian Aizat Amdan (@MuhdAizatAmdan) said in a tweet on Sept 18.

This effort, started by the British group Active Change Foundation, has also attracted derogatory tweets from apparent ISIS supporters. Posted in various languages and apparently originating from a range of nations from India to Indonesia, these counter- tweets deride the “gullible sell outs” and the “coconut Muslims” deemed to be brown on the outside but white on the inside.

…At the S. Rajaratnam School of International Studies, fellows Muhammad Haniff Hassan and Mustazah Bahari, who are both Singaporean Islamic scholars, have compiled and posted online a list of Muslim voices from all over the world against the Islamic State.