The Big Connect: Working the Social Media

AsiaOne

10 August 2015

It enables politicians to engage voters and mobilise support quickly but will it translate into actual votes?

It was almost midnight when the screen on his phone lit up. Somewhere in Tampines Street 45, two residents had fumbled for their mobile devices in the dark to send Tampines GRC MP Baey Yam Keng a call for help.

… Social media has also become another way for politicians to gauge sentiment among the electorate, especially the young and tech-savvy.For an artful politician, social media is a personal broadcasting tool that helps to generate positive publicity round the clock.

… Associate Professor Alan Chong of the S. Rajaratnam School of International Studies, at Nanyang Technological University, says: “It can be a source of validation, meaning to report on things which the mainstream media have left out. In a sense, you are amplifying your importance as an opposition party.”

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