10 August 2015
It enables politicians to engage voters and mobilise support quickly but will it translate into actual votes?
… Social media has also become another way for politicians to gauge sentiment among the electorate, especially the young and tech-savvy.For an artful politician, social media is a personal broadcasting tool that helps to generate positive publicity round the clock.
… Associate Professor Alan Chong of the S. Rajaratnam School of International Studies, at Nanyang Technological University, says: “It can be a source of validation, meaning to report on things which the mainstream media have left out. In a sense, you are amplifying your importance as an opposition party.”
GPO / IDSS / Online
Last updated on 16/11/2015