While political observers and analysts do not see the Internet and social media as game changers in the coming elections, the impact is already evident.

The National Solidarity Party (NSP) is in disarray after poison pen letters on two of its leaders — party president Sebastian Teo and central executive council member Steve Chia — went viral, and led to Mr Chia’s reversing his decision to stand in MacPherson single-seat ward. Retiring People’s Action Party (PAP) Members of Parliament (MP) have also shared their frustrations with the online sphere, and Cabinet Ministers have expressed dismay at the mocking and vilifying of outgoing Transport Minister Lui Tuck Yew.

But though they may love it or hate it, political parties and candidates simply cannot ignore the power of the Internet and social media. Even before the hustings truly begin, supporters, candidates and parties have ramped up efforts to spread their message and canvass for support.

… Dr Alan Chong, an Associate Professor at S. Rajaratnam School of International Studies, said: “When it comes down to the wire, the Opposition can play up certain issues to undercut the likes (of) the PAP candidate and appeal to the last-minute undecided voter.”