The halal food industry, which is flourishing around the world, has also been expanding in Singapore. As more eateries offer halal options, there has been an increase in halal certificates issued to meet demand from companies that want to tap into the huge potential of the halal market. However, news of the decision by the foreign food chain ‘Subway’ to stop serving pork in its effort to attain halal certification for all its Singapore stores has created discomfort among some customers.

While Singaporeans have largely been tolerant and accepting of other fast food outlets going halal, the online chatter which greeted the Subway decision was unprecedented; it was particularly present on Subway Singapore’s Facebook page, with spillover to other social media platforms.

… Nur Diyanah Anwar is a Senior Analyst with the Centre of Excellence for National Security (CENS) at the S. Rajaratnam School of International Studies (RSIS), Nanyang Technological University (NTU), Singapore.

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