Synopsis

The ever-evolving social media domain necessitates a holistic approach to better understand and address how and why people behave the way they do online. In addition, a deeper understanding of the complex dynamics in the online environment contributes significantly to developing communication strategies, conducting research work and investigation and analysis. This Workshop will focus on emerging trends related to four main areas in the social media domain: (a) perceptions; (b) online and offline behaviour; (c) strategic and crisis communication; and (e) governance.

Who Should Attend

A wide range of professionals will benefit from attending this workshop. Policy-makers, policy-analysts, strategists, researchers and academics, who are involved in social media analytics, social media engagement, government/public communications, strategic and crisis communications, will able to learn, exchange ideas and network.

Workshop Venue

Marina Mandarin Singapore
6 Raffles Boulevard
Marina Square, Singapore 039594
Tel: (65) 6845 1000
Fax: (65) 6845 1001

1. All workshop sessions will be held at the Marina Mandarin Ballroom, Level 1, Marina Mandarin Singapore.

2. Participation at the workshop is strictly by invitation only and is free-of-charge for all registered participants. However, please note that a no-show fee of S$150 per day will be borne by participants who fail to attend.

3. Invited participants MUST register in order to be allowed into the workshop venue.

Any queries about the workshop and materials for Singapore please contact:

Dr Damien D. Cheong
Coordinator, Homeland Defence Programme
Research Fellow
Centre of Excellence for National Security (CENS)
Tel: (65) 6592-1819
Fax: (65) 6792-8701
E-mail:[email protected]

For workshop logistics arrangement, please contact:

Ms Yvonne Lee
Senior Administrative Executive
Centre of Excellence for National Security (CENS)
Tel: (65) 6790-6489
Fax: (65) 6792-8701
E-mail:[email protected]